ABOUT
Why this exists
We run cold outreach for our own software company. People kept replying to ask about the videos, not the services. Handraise is that tool, productised. The first campaigns it ever ran were our own.
Personalised video works now. It won't work forever. That is why Handraise is a set of replaceable tools on a permanent spine - accounts, credits, a registry - not a bet that one channel lasts.
Why the name
A hand-raiser is sales-speak for a lead who puts their hand up - someone who wants to talk to you. That is the entire product. We could not say it shorter than the name does.
The people
Alex Berriman
Builds software and runs this company. Founded Banja Labs and built Boosta, an Australian business database.
LinkedInJack Willis-Craig
Runs product and operations. Has built and scaled B2B products across multiple Australian companies.
LinkedInDoug Crowley
Head of Growth. Helps agencies and businesses get value from the platform.
What we won't do
We won't buy lists.
We won't invent numbers or logos.
We won't lock you into a contract.
We won't publish a reply-rate claim until it's our own measured data.
We do one thing, and we'd rather do it properly than bolt on five more.
Where this sits
Handraise is built and operated by Banja Labs (a trading name of AJBERRI PTY LIMITED), the Australian software company behind Boosta, an Australian business database.