A reason to look closer.
Public activity can make research timely. It does not prove buying intent.
Useful context, without invented intent.
The implemented research tool looks at a business and its public sources for current sales signals and possible conversation starters.
A signal can explain why further research is relevant. It cannot establish a hidden budget, dissatisfaction or a decision to buy. Public access is opening through the waiting list.
Review the signal evidence
Investigate public changes, with sources and room for uncertainty.
Public observations
A new service page
The example practice has added commercial design to its service pages.
- Example source
- Company website · services page
- Evidence status
- Fictional illustration, not a live finding
Check whether this is a recent change before drawing a conclusion.
A source can establish what was published. A buying need remains a separate question.
Interactive product illustration. Companies, people, activity and balances shown here are fictional examples.
Keep the finding reviewable.
The public event
Name what happened and where the information was published.
The timing
Keep dates visible and distinguish recent activity from an undated page.
The possible relevance
Explain the connection to your offer, while keeping inference distinct.
Read the evidence before using the angle.
Start with a target.
Research one business rather than treating a broad trend as a finding about every company.
Open the sources.
Prefer primary material and read the pages behind promising search results.
Choose your own next step.
Keep uncertainty visible. Handraise does not contact the business or send a message.
The research approach
Separate supported facts, interpretation and unknowns.
Read about The research approachA better starting point for your next conversation.
Handraise is getting ready for broader access. Join the waiting list and we will keep you informed.