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Notes from Handraise

What we are learning about research, relevant sales work and building useful tools for Australian businesses.

Alex Berriman

Why Handraise exists

I built Handraise because useful sales work should start with understanding a business, not filling a sequence with generic messages.

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Put the ideas to work.

Practical guides for the decisions behind a useful first conversation.

Define a useful customer profile

Make the service, business fit and exclusions clear before you build a shortlist.

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Read the evidence

Separate a public observation from interpretation before writing an opening angle.

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Prepare a walkthrough

Choose one useful observation, review the result and decide what to share.

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